We still live in difficult economic times and we try to make sure we keep our money as close to us as possible. One of the ways we achieve this is by doing as much work as possible ourselves, rather than outsourcing it. For instance, rather than hiring the services of a good web developer, we prefer to work on our branding ourselves and hope for the best. However, the reality is that branding is incredibly important if you want to be a successful business and getting it wrong can be devastating to your business. There are a number of mistakes that people make again and again, which can easily be avoided if you hire a web developer. Indeed. this will cost money, but sometimes you have to spend money in order to make money. After all, if they are able to turn your brand into something that everybody immediately recognizes, rather than being some obscure little image people may accidentally stumble upon every once in a while, your money will have been well spent. Let’s take a look at some of the mistakes that are made again and again.
One of the biggest mistake the DIY-ers tend to make is writing guest blogs and backlinking using their name as anchor text only. It may seem logical to do this in terms of branding, because you want people to get to know your name, but you have to look at it from the perspective that your customers don’t know your name yet. They aren’t looking for you, they are looking for any company like you. A good web developer, in other words, will focus far more strongly on creating back links with anchor texts that relate to your product or service instead. After a while, people will start to realize who you are, and that is when they will start to click on your name. For instance, Nike is able to just use their own name as an anchor text, rather than “sports shoes”. However, when they first started, things were very different.
It isn’t just about the back links, however. Branding is about a lot more than just that and a good web developer can help you with all the aspects of this. For instance, they may have contacts with graphic designers, who are able to not just create a logo that expresses who you are and what you do, but who can also create a message that will attract people to your business. The developer will then be able to make sure that people all over the internet are able to find that, and they can also have a stronger focus on localized searches, which is another incredibly important tool. The reality is that if you want to do something right, you should let a professional do it for you.