Why Should You Use Premium WordPress Themes?

A website design

If the default WordPress themes are not satisfactory for you, you can choose custom designed WP themes in case you have the budget. However, hiring a good designer means you have to shell out anything between 3,000 and 5,000 dollars based on your own design requirements. You can opt for the next best thing, Premium WP themes – such as Catalyst, Genesis, Headway and Thesis. Find out about the prime advantages of using these themes.


Such types of themes are coded by expert programmers, and these are compliant to time-proven web standards. These are also compatible to about any web browser and you do not need to be concerned about the browser-responsiveness of your website.

Cost Effectiveness

Most webmasters prefer using premium WP themes over custom themes due to the cost effectiveness. Premium ones come at just a fraction of the amount that you have to shell out for custom themes. If you do not mind using the same theme and risking the individuality of your website brand, premium ones can be great choices.

Scope for easy customization

You can easily customize premium WordPress themes. Keep in mind that customizability is one of the biggest USPs of such themes. Although the ease of customization tends to differ across premium themes, these are usually easy to customize without the need to deal with any codes. This is an attractive feature for website owners who lack the knowledge of code-writing and only wish to focus on developing solid content and doing product marketing.

SEO Benefits

Premium WordPress themes are also important from the point of view of SEO (Search Engine Optimization). These are well-coded themes and search engines do not experience any confusion in finding, and crawling, them. Many of the free WP themes are poorly coded and search engines find them to be confusing. These are created mostly by designers who are novices. On the other hand, premium ones are developed by knowledgeable and experienced designers or developers.

Lifetime support, upgrades and updates

Many of the Premium WP themes come with lifetime upgrade and update support. For instance, Thesis theme comes with a vast online support community and can provide you with the kind of assistance that you need. In some cases, a customization of a Premium theme might get awry, and you would need someone who can help you out. Support for WordPress themes can come in handy at these times.

Search Engine Marketing: How To Create a Strategic SEO Plan

seoAs a business owner or entrepreneur, you have likely learned the importance of developing a strategic marketing plan. However, do you have a Strategic SEO plan? This is critical to your online success!

Creating a Strategic SEO plan is not difficult, but it will require some time on your part! However, the time you put into your SEO plan will substantially benefit your business.

The Secret to a Successful Strategic SEO Plan

Setting goals is the secret to creating an effective SEO plan. Establishing “absolute” goals is critical to your success. Once you learn the basic processes for SEO, you will be able to set these goals.

Tips for Setting Goals

• Be as detailed as possible with your goals by including a date that a specific task should be completed.

• Be realistic with your goal dates. Be sure to allow enough time to get the task complete, but do not allow too much time, as well.

• Keep on track and update your goals, as needed.

• Determine what you want to achieve by completing a SEO program.

Setting goals is the first step to creating a successful and powerful SEO campaign. Without goals, it is literally impossible to build a successful and effective campaign.

How is your Competition Marketing?

Conducting a website and competitors analysis is a critical step in your strategic plan. In order to determine what you need to do for a successful campaign, you must first know where you and your competitor’s stand in the realm of current SEO techniques. Conduct a thorough search on what your competitor’s are doing. Are they successful with their search engine rankings or could they improve in certain areas? How about your website? What is working and what is not?

Establishing a SEO Budget

This is an essential step and must be determined before you begin your SEO plan. You must determine how much you can spend in order to determine if you will be able to complete an aggressive campaign or whether you need to modify your plan. Here are just a few of the fees you may incur:

• Niche Directory Submissions

• Search Engine Friendly Submissions

• Search Engine Submissions

• RSS Feed Directory Submissions

• Competition/Keyword Analysis

• Newsletter Template Branded

• Social Bookmarking Setup Fees

• Social Networking Setup Fees

• Article Marketing

• Blogging

• Press Releases

• Newsletters

• Web Content

• SEO Consulting Fees

• Web Design and Development

• Web Analytics

• Link Building

• Traffic Ranking

• Conversion Analysis

Now it’s Time to Prioritize

While you may have every intention of moving forward with an aggressive SEO campaign, your budget may be saying otherwise. If you do not stick with your budget, serious problems can arise. It is imperative that you determine how much you can spend and then plan your SEO campaign accordingly. You may have to eliminate some of the steps. Knowing this in advance will ensure a successful campaign.

Moving forward without paying attention to your budget could literally stop your marketing literally “in its tracks”! This is because you will have spent all your money in the beginning stages of your campaign, and then will have to quit cold turkey when the money has all run out. If you plan accordingly, you will be able to select the most important techniques first, and then move on to others, as the money is available.

You must prioritize in order to make the right decisions on which steps to eliminate or postpone and which ones must be implemented. Some of the tasks that must be implemented are:

• Keyword Research

• Content Development

• Website Revisions/Updates

Remember, if you do make changes due to your budget, you must go back to your goals and adjust them accordingly, as well.

Creating a SEO Strategic Plan Project Schedule

It is important to create a schedule for your plan. This will ensure your SEO project moves forward without serious delays. Once you have made the adjustments to your goals due to the budget process, you can utilize this goal list to help you with your schedule.

Without a schedule, you will likely spend more time than you expected on a task, which can cost you more money in the long run.

A Final Note about the Strategic SEO Plan

It is important that you develop your plan and implement it in a specific order. All business processes require planning, initiation, and implementation. A plan must be developed to define the goal and complete the task. HOWEVER, it is important to understand that in order to have a successful SEO campaign; these tasks are not one time tasks. They must be implemented over and over again to produce positive results!

While this is an important plan, it is equally vital that you recognize you can and should make changes in your plan. It is a work in process that must be updated continually, in order to create success!

If all this seems a bit overwhelming then consider hiring an SEO company to do the work for you. They have the staff the experience to get the job done for you correctly and efficiently.

The Importance Of Focusing On A Long-Term SEO Strategy

A very common mistake among website owners and online marketers these days is that they use search engine optimization techniques that will only benefit them in the short run. There’s nothing wrong with this but if you really want to maximize the benefits you get from your SEO campaigns, you need to come up with a strategy that focuses on reaping long-term results. You need to look into the big picture and list down your long-term goals. Every optimization campaign you launch should be geared towards the realization of these long-term goals. You have to keep in mind that search engines are always modifying their algorithms. This means that you have to stick with strategies that remain relevant and effective regardless of these algorithm changes.

The Main Components Of A Long-Term SEO Strategy
1) The Goals – Before you do anything, you have to be very specific with the things that you want to achieve. This is especially true if you are running an online business. Your optimization goals should complement your business goals. For instance, let’s say that you want to grow your profit margins by 50% in the next year. To achieve this goal, you need to create an SEO plan that will help you improve your online presence by double digits. You can only get more customers if more people are able to find you when they search on a major search engine like Google.

2) The Marketing Blueprint – Just like any marketing plan, your SEO blueprint should put forth in detail the steps and techniques that you should follow to reach your goals. This plan should list down the strategies that you want to implement. These usually include keyword research, on-site optimization, backlink building, social media marketing, paid advertising, and pay-per-click marketing. These are the strategies that have stood the test of time. They remain as relevant today as they were when the internet got started.

3) Tracking Your Results – You have to track and measure the progress of your optimization campaign to see what’s working and what’s not. Going in blind would be a mistake and can be disastrous. By tracking your results, you will be able to identify which strategies need improvement. You can also pinpoint the strategies that are hurting instead of helping your business. These are strategies that you must completely revamp or discard altogether.

4) A Backup Plan – No matter how meticulous you were in planning your SEO campaign, you can’t expect it to run smoothly without any hangups. There is always the chance that something will go wrong. With that said, it’s important that you come up with a backup plan. This way, you will know what to do should things don’t go as planned.

Final Thoughts
When everything has been said and done, you can only maximize the results you get from your SEO campaigns by focusing on your long-term goals. Your optimization and marketing strategies should be geared towards the realization of these goals. It would be a lot easier for you to come up with a long-term SEO strategy if you are aware of its main components as discussed above.

Branding Mistakes A Web Developer Will Help You To Avoid

We still live in difficult economic times and we try to make sure we keep our money as close to us as possible. One of the ways we achieve this is by doing as much work as possible ourselves, rather than outsourcing it. For instance, rather than hiring the services of a good web developer, we prefer to work on our branding ourselves and hope for the best. However, the reality is that branding is incredibly important if you want to be a successful business and getting it wrong can be devastating to your business. There are a number of mistakes that people make again and again, which can easily be avoided if you hire a web developer. Indeed. this will cost money, but sometimes you have to spend money in order to make money. After all, if they are able to turn your brand into something that everybody immediately recognizes, rather than being some obscure little image people may accidentally stumble upon every once in a while, your money will have been well spent. Let’s take a look at some of the mistakes that are made again and again.


One of the biggest mistake the DIY-ers tend to make is writing guest blogs and backlinking using their name as anchor text only. It may seem logical to do this in terms of branding, because you want people to get to know your name, but you have to look at it from the perspective that your customers don’t know your name yet. They aren’t looking for you, they are looking for any company like you. A good web developer, in other words, will focus far more strongly on creating back links with anchor texts that relate to your product or service instead. After a while, people will start to realize who you are, and that is when they will start to click on your name. For instance, Nike is able to just use their own name as an anchor text, rather than “sports shoes”. However, when they first started, things were very different.

It isn’t just about the back links, however. Branding is about a lot more than just that and a good web developer can help you with all the aspects of this. For instance, they may have contacts with graphic designers, who are able to not just create a logo that expresses who you are and what you do, but who can also create a message that will attract people to your business. The developer will then be able to make sure that people all over the internet are able to find that, and they can also have a stronger focus on localized searches, which is another incredibly important tool. The reality is that if you want to do something right, you should let a professional do it for you.